Private: Modern Adviser Series Resources

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Adviser to Client Tool: Demonstrate the value of your advice

Ryan Murphy’s latest research in behavioural science, uncovered there can be differences between what clients value from a financial adviser and what advisers believe clients value. Using this research, we’ve developed a tool to help you and your clients ‘mind the gap’.
This tool can help you:

• identify what your clients value most
• avoid or overcome any potential differences
• sharpen your value proposition to better resonate with potential clients
• provide the foundation for a successful and long-term advice relationship.