Our Investment Principles
The below investment principles guide our decision-making process:
We champion investors.
- We believe that if investors win, we all win.
- We are independent minded which allows us to make investment decisions with the focus on helping investors meet their financial goals.
- Investment decisions are made with the end investor in mind.
We take a fundamental approach.
- We believe that fundamental factors, such as the quality of personnel and an investment’s future earnings will drive results.
- Powerful analytics and models are behind our research and portfolios, giving us the confidence to take a long-term perspective.
- We stand firm behind our investment views, even if they are unpopular. This means being willing to ride out market volatility.
We believe that price matters.
- We anchor on an investment’s underlying intrinsic value rather than fleeting news, sentiment or momentum.
- Focusing on the difference between price and intrinsic value enables investors to get more than they’re paying for.
- We also believe controlling costs helps investors build wealth by letting them keep more of what they earn.
Investment solutions to meet your needs
Morningstar is a global leader in asset allocation, investment research and portfolio construction.