Our Investment Principles

The below investment principles guide our decision-making process:

We champion investors.

  • We believe that if investors win, we all win.
  • We are independent minded which allows us to make investment decisions with the focus on helping investors meet their financial goals.
  • Investment decisions are made with the end investor in mind.

We take a fundamental approach.

  • We believe that fundamental factors, such as the quality of personnel and an investment’s future earnings will drive results.
  • Powerful analytics and models are behind our research and portfolios, giving us the confidence to take a long-term perspective. 
  • We stand firm behind our investment views, even if they are unpopular. This means being willing to ride out market volatility.

We believe that price matters.

  • We anchor on an investment’s underlying intrinsic value rather than fleeting news, sentiment or momentum. 
  • Focusing on the difference between price and intrinsic value enables investors to get more than they’re paying for. 
  • We also believe controlling costs helps investors build wealth by letting them keep more of what they earn.

 

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Morningstar is a global leader in asset allocation, investment research and portfolio construction.

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