Adviser-to-client template: Lessons from 2025
For financial advisers to use with clients.
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Dear Client,
We say it every year, but 2025 has gone quickly! From tariff announcements in April to talks of AI bubbles now, it’s been a long and sometimes trying year in investment markets. But these events have also served to remind us of the core principles of sensible investing: to have a diversified portfolio, to keep behavioural biases in check, and to stay the course.
What can we learn from the year that was?
As we look to 2026, there are some key learnings we can take from 2025. We saw some surprises in the U.S. economy, which remained resilient despite rising import tariffs. A number of factors contributed to this, with many business absorbing the new costs rather than passing them on, which kept prices stable, even if they sacrificed some profits in the process.
However, despite a strong U.S. economy, the country’s equity markets left the pace-setting to others in 2025 (despite largely leading the way in prior years). The Korean market powered ahead, while emerging markets in general enjoyed higher returns. Even the U.K. posted higher returns than the U.S. This change in the year-to-date positions serves as a valuable reminder that the starting point for any asset, and its prevailing price point and valuation, are all-important.
What can we expect in 2026?
Our investment manager, Morningstar, notes that this calm might not continue, and expects tariff effects to continue showing up in 2026, stalling growth and lifting prices. However, they also expect that the AI boom will likely offset some of these effects, particularly as its capabilities become more common and widely used across a range of applications in businesses.
This year also saw some unusually high gains, so for next year, Morningstar anticipates a return to more modest returns. They’re also cautious about companies spending a lot of money on AI, and are seeing better value in markets like the U.K. and Brazil in sectors such as healthcare and consumer staples.
What should you do to prepare?
It bears repeating, but the best thing you can do is nothing. Staying invested is one of the most effective weapons in the investors’ arsenal, and Morningstar’s portfolios are built to withstand turbulent conditions. If you have any questions about your portfolio, please don’t hesitate to get in touch.
Regards,
Adviser